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Hello!

I am an incoming Assistant Professor of Marketing at the David Eccles School of Business at the University of Utah

I am broadly interested in topics related to financial decision making. My current research explores (1) how consumers' work affects their perceptions of income size and downstream spending; (2) how consumers set budgets and assess their available funds;  (3) the meaning of money that grows through investment; and (4) how people think about financial inequality. 

Across
 my research, I use a variety of methodological approaches, including experimental games, mouse-tracking, and real online stores. I've written up a preliminary guide for other researchers interested in using online stores for research, which is available here!

Prior to pursuing my PhD, I started, owned, and operated various small businesses ranging from e-commerce to food service to farming. I draw inspiration from these experiences in both my research and teaching.

© 2023 David Dolifka

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